4 Oct 2011

Art Show Invitation – Info and Design

Posted by Moshe Mikanovsky

Being a member of couple of art groups, and with my computers background coupled with my love of design, I had the opportunity to design few post cards for shows. Couple of weeks ago I was contacted by the Toronto Potters group to help them with the design of their post card invitation to their 2011 Fall Sale.

In a group show, I like showcasing as many artists from the group as possible, providing that images are available. In the case of the pottery artwork, zooming into areas of each vessel and aligning them together creates an abstract design that I think works really well. I love some of the texture on these artwork.

The front of the post card features the artwork, with the best images I could get, the Toronto Potters’ logo, and the name of the show with main dates. No more information is required, as we just want to capture the attention of viewers, and once they pin it to their board, have a visual reminder with the dates of the show.

Toronto Potters Fall Sale 2011 Post Card front

The rest of the information is neatly provided at the back, including:

  • The location
  • Dates and hours
  • Opening night information
  • Map to the venue
  • and main contact information.

Here we also included the Toronto Potter’s logo again, as well as a logo of a charity organization (Red Door Family Shelter) which Toronto Potters support in their sales.

Toronto Potters Fall Sale 2011 Post Card back

In addition to the post card, I also designed a bookmark for the show. This will be handed out at the show, for people to stay connected with the group and its future shows and sales. The book mark is designed as double-size business card. It features the group’s logo, as well as main contact information (using the colour scheme of from the logo) and a QR Code to reach the Facebook Group page.

Toronto Potters book mark

Toronto Potters, book mark

Everyone at the Toronto Potters loved the design and were happy to get copies to distribute around the city. If you are in Toronto on those days, check out their sale. I am sure you will find some great vases or dishes for your home, your friends, or maybe both!



PS Do you need help designing an invite for your group or your own art show? Or maybe also a logo, letterhead, business card, website? Why not contacting me? I would love to talk with you about your project, and see how I can be of assistance. My rates are very reasonable and I love listening and creating what you need.

More of my art show invite designs:

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