26 Jul 2011

Two recent FAV articles

Posted by Moshe Mikanovsky

Here are couple of articles I wrote recently for FineArtViews blog. The first deals with couple of marketing methods to sell art, for the pain or for the pleasure. I explains what each means, bring an example from my mentor, artist Gary Smith, who told me what people feel when they buy his art, and then explore different pains that people might have which trigger them to buy art.

The second post discussed a niche buyers - law offices – something I find fascinating to explore…

Check the links below, and all the great comments added by the FASO community.

Selling Art: Pain or Pleasure?

by Moshe Mikanovsky    

Any good marketing strategy has one of the two-sided coin targets – market to the pain of people on one hand, or alternatively, market to their pleasure. My question today is – which one do you market your art to? [...]

Read the rest of this article at:
http://fineartviews.com/blog/32324/selling-art-pain-or-pleasure

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: http://fineartviews.com/
———————————————–

Art and Law: Hidden Treasures

by Moshe Mikanovsky    

Law firms are a great example of a niche market. They might have many reasons to collect art, starting from pure decorative reasons, through building a prestigious look to their offices, and ending at investing some surpluses in a collection that might be worth millions one day. [...]

Read the rest of this article at:
http://fineartviews.com/blog/32816/art-and-law-hidden-treasures

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: http://fineartviews.com/
———————————————–

Cheers

Moshe

Did you find this post useful or inspiring? Why not tell your friends about it or subscribe to receive new posts via email? Subscribe to Moshe Mikanovsky Art Blog here and Tell your friends about it.

Leave a Reply

Message:

AWSOM Powered