16 Sep 2010
Ask-Moshe-Anything-About-Art: Pricing Art for Art Show
I recently started getting emails and post comments with questions from peer emerging artists, and I am having a great time answering them, and in the process getting to know them. So I thought a way to not waste all the great conversation we have is to post these questions and answers here.
So from now I’ll try to post Ask-Moshe-Anything-About-Art once a week. So make sure you comment here and also send me your question. It will be a great way for you to be mentioned and to have an incoming link to your website. And I will also put one of your artwork here for everyone to see.
Ok, so the first question goes like this:
My name is Angie Redmond and I am an emerging artist. I am mostly a painter,
but I draw as well.
I am contacting you because I read your article about your art fair check list
and IT WAS EXTREMELY HELPFUL! Thank you for that!
I have my first art fair coming up and I was wondering what are good prices to
sell art at an art fair? I can’t afford to to connect with a company about
buying a credit card terminal, and I don’t really know how that works. Also, I
don’t feel comfortable accepting checks, so I’m doing cash only. What is a good
maxium number I should sell art for.
Thank you for your time!
And my answer:
Thank you for the email. I am happy that you were able to use my posts and that
they helped you. This is what it is all about.
The question about the prices is very tricky, and everyone says it is probably
the hardest thing to come up with.
There are many components for deciding how much to charge:
- Your background (how long have to been selling, your studies and investment in them)
- Yhe medium (oils usually sell higher than watercolors or prints)
- Size (some artists do it based on the size of the artwork, per inch)
- Competition (how much other artists are selling for, the type of show). But
with this you have to be careful because you don’t want to sell your art higher
in one place and lower in another, you must be consistent about it.
There are many good articles about pricing your artwork. Recently in
FineArtViews there was a couple of posts by Lori Woodward, Art Pricing Strategies 1 and Art Pricing Strategies 3
they also have links at the bottom for some guides to price art.
I hope the information you will get there will help you with your upcoming
event. Sorry I couldn’t be more specific and tell you “use this number” but
unfortunately there isn’t a magic number like that.
If you have more information to add, I encourage you to leave a comment below.
If you have an art related question – don’t be shy, and send it my way now.