19 Feb 2010
SEO for Artists Example
Until recently I read and knew what is SEO, and I applied SEO techniques in my website (to some extent) and blog (much more “by the book”), but I didn’t see it really working, meaning – how it translates to someone finding my products and buying them. Moreover, looking at my site and blog stats, most of the people visiting are coming from comments I posted on other blogs and forums, which are mostly related to Art and the business of Art Marketing and Art Licensing, and these entries are not interested in my art but in what I have learned about marketing it. Which means, there are no direct sales from these visits. So my hasty conclusion, which I even stated loudly to some people, is that SEO is over rated! How can I compare 1-5% visits by search engines finds, to 95-99% visits by forums, social networking, emails etc?
Until I saw for my own eyes how sales are actually made because of the SEO efforts. Here is the example:
1. Yesterday at around 11AM someone searched on Google for “mishloach manot bags” which lists my post “Bags for Shalach Manot and more Purim art products” on the first page.
2. Visiting the post, the user saw my Zazzle widget embedded within the post, and clicked on it to get to my Zazzle store.
3. Once in the Zazzle store, the soon-to-be-buyer probably saw what he or she was looking for, a bag for Shalach Manot (or Mishloach Manot), but eventually ended up purchasing another item – thirteen sheets of Happy Purim stickers.
4. The store made few bucks on product royalty, but also on referrals – because the buyer got to the site from a link on my blog that has my referral number. The referral program is another great way to earn some income online.
I know that this happened because of couple of tools I am using:
1. First, the Feedjit “Live Traffic Feed” on my blog, the one that shows where readers come from around the world. When using the “Watch in Real-Time” option, more details are available. One of them shows that someone searched on Google for “mishloach manot bags” and that they were from Hackensack, New Jersey.
2. Then, Zazzle’s Royalty History shows who bought the stickers, and I see in there that the buyer is from Hackensack, New Jersey.
So here it is exactly how SEO works. Writing in your blog about the art and products for sale, using key words that other people will use for their searches, eventually placing your site, and products, in the right place at the right time.
There are many ways to do it. Not doing any of them will get you nowhere. Making some of them is a great way to start. No one can really do all of them, but being consistent and as time goes by, it does work!
Here is for location, location, location,
Note: this article is also aimed to score some SEO points… guess where?
[Update 3/12/2010] This article was published yesterday on EmptyEasel.com - Does SEO (Search Engine Optimization) REALLY Work to Help Artists Sell Art?
If you are interested to learn more about SEO for artists, check out these great resources:
- EmptyEasel.com articles about SEO
- “SEO for Artists” by Beautiful Artist Websites
- Recording from the SEO for Artists call by Tara Reed and Daniel Tardent
- FineArtViews - search for the keyword SEO to find all SEO related articles