3 Nov 2009

Interesting social networking focus efforts

Posted by Moshe Mikanovsky

Interesting social networking focus efforts

I had an interesting couple of days, after publishing 3 Examples for Art Licensing Online Scouting. I used all my social networks to post the new blog, just like I did before with my earlier posts.

  • I tweeted about it exactly 6 times (just search in Twitter for “http://bit.ly/FFLYkin”) different times of the day, and it was retweeted another 15 times by 5 tweeps, 4 of which are my followers, and one of them (@JUDERM) was featured in the article.
  • I added it to my Facebook Fan club and also posted it on my personal user live feed.
  • I changed my email signature and added my last post and a link to it, so anyone who got an email from me since then had it right there.
  • I sent emails to the 3 artists featured, asking them to send notifications, tweets, Facebook notes etc to their contacts.
  • I added a post in the Zazzle forum, telling everyone there about it. Jude also added another post there.
  • I added a new discussion on LinkedIn in the Art of Licensing group, pointing to the new article.

Then I started following the access stats… and I got a hit! But, this is not what I wanted to discuss here. The interesting thing is to look at the stats, and see where people were surfing from to get to my blog. Here are some number (good to the time this article was published):

Referrers sites:

  • Twitter – 11 (this number comes from my WordPress stats. On TweetDeck I actually see 80 clicks on the bit.ly URL. When I view the details I see there were actually 105 clicks. The details show that this short URL was shared also on Facebook and in emails [although the following numbers don't agree], so I guess my numbers for these two might be initiated by the Twitter post)
  • Facebook -12
  • Emails – 9
  • Zazzle – 48
  • LinkedIn – 83
  • Kate Harper’s blog (only published today) – 5
  • Other (search engine, my site) - 5

Now, as for which article people read, 3 Examples for Art Licensing Online Scouting is definitely the center point with 85% of all articles read.

So, what do I get from all these numbers? Let’s see:

  1. The more places you post, the more people will see it and read it, but only if you give them value for the reading. My previous articles were interesting (I think!) but didn’t have the same impact as the latest one.
  2. The more focus your audience, more chances people will want to read it.
    The group at LinkedIn is very much focused on Art Licensing, giving that 48% if all readers came from LinkedIn! If I add also the readers from Kate’s blog (which is directly related to the Art Licensing and the LinkedIn group), I will get more than 50% readership.Zazzle with 28% of readers shows a broader, less focused group, but still a group of artists and designers. Most of them are not interested in Art Licensing…Twitter with 6% just shows how hard it is to make a note on Twitter. I have now 289 followers, and who knows how many followers they have, but only 11 people actually came through that network (again, based on the WordPress stats).Facebook with 7% and emails with 5% are the same idea.
  3. LinkedIn can be a very powerful tool. It might not be as easy to start with as Twitter, or as “cool” as Facebook, but it is definitely something every professional should be on.
  4. Find your niche. Find where the people of the niche are. Aim.

I am sure these numbers will grow also tonight and tomorrow, but I thought it might be fascinating for other people to see as it was for me. As always, I would love to hear your opinion and insights!

Thanks

Moshe

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