16 Oct 2009

My Zazzle store – first week recap and new products

Posted by Moshe Mikanovsky

My Zazzle store – first week recap and new products

It has been one week since I launched my store, and it kept me busy!

First, I got some nice feedback about my “Seen by an angel” design from the people who I was able to attract to the store, so I am happy about that…

 

But more importantly, I have learned a lot from just the fast few days. Here is a recap of some of the things that comes to mind (if you want to skip this and just see the new products, please scroll down):

  • Like everyone says, it’s a lot of work. And as I mentioned already before, I am not afraid of that. Creating new images and products on the store is one thing, and I had to go through several changes of some of the products because of typos (ouch), image scanning and the such. But more than that is the marketing effort involved. Like I mentioned last week when launching the store , in traditional Art Licensing the artist is not involved in the marketing efforts of the products, but Zazzle (and other Print to Order services) is such a huge place, that without self marketing, the store will fill up with dust! There are many ideas on how to do this elusive marketing, but the approach I took till now (and I admit that I didn’t have too much time to spend on it…) was to Tweet-it, Facebook-it, email it to all my friends and family, mention it on LinkedIn, and on one-on-one conversations.
  • Continuing the marketing efforts topic, one of the exciting things that happen is that I offered last week’s blog to EmptyEasel.com, and Dan, the editor, decided to use it! In his own words, “I think you make some great points about how Zazzle (and potentially other online print-on-demand sites) can help an artist get their foot in the door with licensing deals”, especially the six Reasons to Zazzle. Dan will publish it tomorrow (October 16th). Please check it out [Update: Here is the link to the article] and also subscribe to EmptyEasel, it is an amazing resource for artists.
  • I have also posted my questions from the blog on the Art of Licensing group at LinkedIn, which is managed by Cherish Flieder. I got some great comments and made some new connections. Here is a summary comment I made to at the end of the discussion, with some new thoughts:

I also tend to believe that putting the art on products doesn’t devalue the art itself. It also shows the manufacturers and agents that I am the type of artist that is willing to put his work on their products, therefore easy to work with!As for the merchants not wanting to use the designs that are already on Zazzle – first, I am not planning to put all of my designs in there, just some of them, so there is more where it came from. Second, what I am showing is my signature art and style. So I can always produce more new designs specifically for new clients/manufacturers. And lastly, I can always pull these designs from Zazzle. It is up to me to control it, and if I understood the licensing agreement with them, I give them the license to use my design only as long as it is available online. Once I pull it off, they can’t use it any longer. As for the mock-ups – I can actually create them on Zazzle and keep them private, so I don’t really have to sell it to anyone… just make screen captures from them…. which is really easy to do.

  • EmptyEasel publishing my article on Friday created a deadline for me. I wanted to have new designs and products in my store for all the traffic coming from EmptyEasel. And I know there will be a lot of traffic (relatively speaking) from the last time my article published there few weeks ago. So I cancelled all my evening plans this week (thanks due to my wonderful wife to keeping with that!), and worked till late to create some new designs. Here is what I came up with. I am not sure yet if these will fit into my MA5X4 project, but if they will, it’s an extra bonus! These are the 3 new designs, one for Season’s Greetings and two for Happy Hanukkah. I am showing here only the customizable cards, but the store has many more products with these designs, such as party invitationspostage, buttons, mouse pads, bags, and much more! So please check it out.

Snowy Pine Cone card
Snowy Pine Cone by mikanovsky
Browse more Season Cards

Hanging Hanukkah Candles card

Hanging Hanukkah Candles by mikanovsky
More Hanukka Cards

Playing My Dreidel card
Playing My Dreidel by mikanovsky
View more Hanukkah Cards

  • Now all is left to do, is tell everyone about this blog… Twitter/Facebook/LinkedIn/email are waiting… here I come….

I hope you enjoy my blog. There are few ways you can help me keep it up:

  • Subscribe, using the options on the top-right corner
  • Send a link to your friends
  • Refer to my blog or sites in your blogs, sites, email, Facebook, Twitter and anywhere else
  • Contact me and tell me what you think. I would love to hear from you

Cheers, thank you for reading, and have a wonderful weekend!

Moshe

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15 Responses to “My Zazzle store – first week recap and new products”

  1. Congrats on the article. It and your shop are looking great. Here’s to much success with them.

     

    Daniel Sroka

  2. Nice artwork! I especially love the Hanukkah candles–and I’m not Jewish! I found you on EmptyEasel…isn’t it a great professional resource? Can’t wait to hear how Zazzle works out for you.

     

    Marcia

  3. Thank you very much Daniel
    it means a lot to get such nice feedback from other artists.
    Thanks also for the success wished :-)
    Stay tuned for more

    Moshe

     

    Moshe Mikanovsky

  4. Thank you Marcia,
    No need to be Jewish to appreciate nice artwork! One of my favorite periods in art history is the Renaissance, and almost 99% of it was Christian religious art. But how can’t you not love it? :-)

    EmptyEasel is an amazing resource. I feel fortunate that Dan found my article interesting to share it with all the readers over there.

    Stay tuned for more news on my Zazzle adventures and other art business work!

    Moshe

     

    Moshe Mikanovsky

  5. Hi!! Followed you here beacuse you joined my FC on Zazzle. I totally relate to what you wrote about promotion. It’s hard thing to do. For me twice difficult because my english is not the best, I’m portuguese. When I write I’m allways making mistakes! That’s not good! You do awesome work. It seems we’re both starters?!! Best of luck!

     

    belinha

  6. …you are awesome artist.:)

     

    belinha

  7. Thank you Belinha for the nice words!
    As native Israeli I can relate with the fact that English is not our mother-tongue. I am living in North America for the last 13 years, so that helps a little… but, I still have to write and rewrite everything I come up with. I am using WordPress for my blog, and it has an excellent spell-check and grammar check that was release recently, so it really helps!

    Good luck at Zazzle, and thanks again
    Moshe

     

    Moshe Mikanovsky

  8. Beautiful pieces. I especially like your “Hanging Hanukkah Candles” card design.

     

    Ruth

  9. Thank you Ruth,
    I visited your blog and your Ketubah and artwork is beautiful! I love it!

    Thanks
    Moshe

     

    Moshe Mikanovsky

  10. [...] My Zazzle store – first week recap and new products Possibly related posts: (automatically generated)Launching my Zazzle online store and thoughts about Self Art LicensingMy Art 5×4 Project (MA5X4) or Finding My Way in Art LicensingMy Zazzle store – first week recap and new productsA Vision in the Desert [...]

     
  11. [...] My Zazzle store – first week recap and new products [...]

     
  12. Lovely artwork. Thank you for sharing helpful info about licensing and such.

     

    CherylsArt

  13. thank you so much Cherlys
    Cheers
    Moshe

     

    Moshe Mikanovsky

  14. I was searching for ways to promote my zazzles gallery and I stumbled into your site. Lovely lovely artworks! It makes me want to try watercolor again! It’s so inspiring!

    This is the first time I saw this kind of style with watercolor, with the panels I mean. To be honest, I haven’t been looking much of watercolor artworks but again AWESOME paintings!

     

    PrettyLittleWhims

  15. Thank you so much! :-)

     

    Moshe Mikanovsky

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